ARCHITECTURE / THIRD / SEVENTH

We were talking about how a handful of words can fish a single video out of an ocean of millions and place it right at the top of the list of search results. About how Googling is a new form of 'address'. Location is no longer ascertainable through a fixed language protocol but through an exercise in lateral thinking where precision combines with a kind of 'scattergun' delivery. Location was now a dream-language.

We wanted to live like this: to live like an address, like these new addresses. To be precise and specific, coded and silent. To be hidden and lost and recollectable and findable. We wanted people not to know we existed, not to even think about us, yet be findable by anyone anywhere when the right time came.

We were talking like this, as I was looking for this video:



The Third & The Seventh from Alex Roman on Vimeo.